2024
ENHANCING LENDING, BILLS AND BOOKING EXPERIENCES
A redesign of the kPaisa app focusing on their loan service aiming for users to avail loans as easily and seamlessly as possible.
My Role
Product Design
Collaborators
Product Designer
Developers
Business
Duration
8 Weeks
OVERVIEW
Simplifying Digital Finance
The kPaisa app, originally launched in 2021, has been providing valuable services, but its design needed a refresh to enhance user experience. The loan service lacked some key details, and there were a few visual inconsistencies. To better serve its users, kPaisa had undertaken a redesign to streamline the interface, improve clarity, and ensure a more cohesive and enjoyable experience.
kPaisa is a mobile application which solves a purpose of Credit & Investment for a citizen of tier 2 & tier 3 cities of India.
PROCESS
App Analysis
Competitive Analysis
Data Analysis
Heuristic Analysis
Conducting an evaluation of the existing design and flows, checking out competitors and analyzing in-app metrics provided a good direction to start in.
PROBLEMS
Issues found after analysis of the app
Low User Engagement
Misinterpretation of UX Copy
Missing Information
Poor App Navigation
Design Inconsistency
Redesigning kPaisa Loans
Highlighted benefits of kPaisa loans
Displayed eligibility requirements
Created short learning stories to educate users
Loan status cards were redesigned to display various different cases.
Keeps User Updated
Clear Instructions
Easy to Access
Consistent Design
Created a footer with contact us button, assurance of safety and link to view partners. Also, created short learning stories to educate users.
Hassle Free Application
Brief & Clear UX Copy
IMPACT
How did the redesign help?
Increased User Engagement
Easy to Understand UX Copy
All Required Information Available
Established Design Consistency
Thank you for reading.